Mustache Me

To this day, in Lebanon, a woman can’t pass on her citizenship to her children or husband. A man can. The many attempts to change this sexist law have failed. Leo Burnett launched the “No rights, no women” campaign. Thousand of Lebaneses women marched, dressed up in men suits, wearing fake mustaches. If you don’t grant women their rights, then women will cease being women. This ad-game is a promotional game that was made for this campaign. No matter how. The user is given the task to pick the characters she wants to put a mustache on. Growing a mustache on a male character won’t work no matter how hard you try. And for every mustache grown on a woman, you lose 10 points. In the end, you always end up losing. “Should we start growing mustaches for our full rights to be granted?”

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