The Visual and corporate identity of “Apple Eve”, a virtual event to celebrate the end of the world.
Apple Eve is not a company. It is not an idea. Apple Eve is a concept. It was made by the people for the people. The end of the world is appraoching. Who would have believed it? That everything we built in years and years of existence, is about to vanish soon. January 14, 2022. The end of the world as we know it.
Back in the beginnings, it all started with a single apple. One bite, and we were off for this crazy adventure in this crazy world. Let’s end it with style. Let’s take a last bite, together. Let’s party! Let’s celebrate! Let’s dance hand in hand, everywhere. New York, Paris, even Beirut. Maybe if we all danced, we’d create enough energy to generate life once again. Then maybe, we’d survive. You can choose to be fatalistic. You can choose to hide and cry, waiting for this world to end. Or you can join us and smile. If you choose positiveness, if you pick colors over emptiness and fear, then all you have to do is sign up and be part of our journey. One night, one last night before everything disappears. All is set. All we can do is believe and hope for a new beginning.
“I hope I can make it across the border. I hope to see my friend and shake his hand. I hope the Pacific is as blue as it has been in my dreams. I hope.”